Using Sales Incentives To See Big Results With Lane Campbell

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In this video clip, Lane Campbell, COO of grassroots campaign solution fastAdvocate, explains how you can use small incentives like gift cards in lieu of cash to motivate your sales team. When you see results improve consistently, the incentives can improve as well.

It inspires sort of a competitiveness within the team. I feel like they’re competing for something instead of just cash.”

More about our expert: Accomplished technology entrepreneur with a track record that includes three successful exits. Demanding but motivating leader with diverse technical expertise and strong managerial skills. Team player who has led both US and international teams. Maintains relationships with leaders in technology including those at Google, Microsoft and Intel. Creates success through technological innovation.

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