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In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Lisa Song Sutton, co-founder of of Sin City Cupcakes, explains how to set goals by defining objective key results (OKRs). Everyone is familiar with setting goals, but getting into the specifics helps the company stay on track. Her team boils it down to four main objectives every quarter. You should involve your whole team, such as having each member claim a key result or two, to show why they’re working so hard and what they’re working toward.

“It just holds everyone accountable and puts everyone on the same page.”

More about our expert: Lisa Song Sutton, J.D., is a real estate investor and entrepreneur, holding ownership interests in several companies in the real estate, tech, retail and food & beverage industries, including Las Vegas’ #1 alcohol-infused cupcake company: Sin City Cupcakes.

Lisa currently writes about entrepreneurship and business. Her work has been seen in Forbes, Inc. Magazine, Fast Company and other business publications. She hosts a business driven cable television show called Live With Lisa that airs on Cox Communications, Amazon Prime and Roku. Lisa also sits on the advisory boards for several companies including Bitcoin Inc., which provides products and services that utilize bitcoin, and Youngry, an entrepreneurship media company.

In addition to her professional careers, Lisa is actively involved in her community as a former Miss Las Vegas (2013), Miss Nevada (2014) and serves on the executive board of the Asian Community Development Council. Lisa was recently named a 2017 Top 10 Social Entrepreneur to Watch by Inc. Magazine and was selected as a Las Vegas hub Global Shaper by the World Economic Forum.

Find more information about Lisa at

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