Innovative early adopter and strategic marketer focused on consumer engagement and conversions.
An 20-year digital marketing specialist with a proven track record implementing multi-channel digital marketing campaigns that drive new opportunities, audience engagement and ROI.
Responsible for Strategy and Growth across the Internet leveraging Digital (paid/organic/earned), Big Data, Content, Analytics, and Emerging Opportunities.
Concept-to-completion knowledge of ideation, strategy, development, distribution and measurement. Implementation and management skill sets include P&L, Ops, Strategy, Search, Social, Display, Big Data, Database/eMail/CRM marketing, Content Marketing, Retargeting (Search/Site/Social/CRM), Digital Promotions, Gamification, and Mobile to drive engagement and revenue from all screens. Executes data-driven decisions in an ever-changing, technological environment.
Jay Lohmann Interview in Entrepreneur Magazine