Jay Lohmann

Developed one of the first interactive “Selfie” social marketing campaigns using a facebook Fan Page supported by interactive banner ads that ran across the Internet and facebook. Target audience uploaded photos showing how they “Live Life Full Throttle” for a chance to win Southwest Airlines tickets and a case of Full Throttle Fury. The highly engaging banners far exceeded CTR and engagement expectations. The result was a successful product launch and was one of the most popular pages on facebook for over five months.

Oversaw the ideation of the company’s first facebook promotional page and developed promotional strategies that increased audience engagement with over 100,000 “Likes” and countless pet picture posts from proud pet owners.

Led a team of researchers, strategists, and designers in the business plan development, product development and strategic implementation of the first location-based advertising network. Through “Proximity Marketing”, national advertisers bought ad impressions that popped-up on the GPS units when the vehicle came within a 1 mile radius of an advertiser’s store (Starbucks, 7-11, McDonald’s, etc). The product demanded huge database integration and ad serving capabilities. The GPS units leveraged mobile technology and triangulation to serve geo-fenced digital ads on the digital displays of the Hertz “NeverLost” Rental Car GPS navigational systems.

Developed the strategy, concept and content of what proved to be a highly engaging and effective interactive digital banner ad campaign that ran on the home page of Yahoo.com. The creative banners set new records at Yahoo! with an 8% CTR on home page placement and exceeded video video rental projections and ROI expectations.

Implementation and management of the concept, design and development for the Purina Pet Weather Widget which integrated a database into a next generation desktop widget that delivered over 200 content feeds. Yahoo! users gave it “4-out-of-4” stars and downloaded it nearly 45,000 times to their desktops. Daily feeds (200 variations dependent on weather and pet type) resulted in constant brand exposure and loyalty.

Concept and content development for a cross-brand Internet promotion with the hit TV show “Survivor” and Sierra Mist beverage. The concept eventually became one of the first “Gamification Marketing” initiatives on the Internet. The effort significantly increased fan engagement with over 250,000 entries as well as increased in-store sales of Sierra Mist by 3%. Viewers of the 2nd season of Survivor played an Interactive game through a dedicated website for a chance to spend the day with Survivor contestants.

Independently developed the information hierarchy, navigational flow, content development, SEO, custom meta-data, custom URLs and internal link strategy for AFThunderbirds.com. The result was a final website with over 1100 pages of optimized content that significantly increased web traffic, time-on-page, time-on-site, increased Air Force recruitment efforts, and raised attendance at Thunderbirds Air Shows.