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Startup Blog

A Consolidation of the Best Content Providers in the World.
Jun 07
0

Scaling Up Your Sales Process

By YEC | Josh Harcus, Sales, Sales & Marketing, sales process, scaling up, Startupcollective, Todays Picks | No Comments

Every once in a while, I find a consistent problem in businesses that surprises me — not just because it’s unexpected, but because it’s widespread. Companies — large, successful, forward-thinking…

May 30
0

5 Content Marketing Tips Every Successful Entrepreneur Must Employ

By YEC | content marketing, content marketing tips, marketing, Obinna Ekezie, Sales & Marketing, Startupcollective, Todays Picks | No Comments

What are your content marketing goals? If you want not only success but sustained success, this question should be visited and revisited often. Every business will have vastly different content marketing…

May 29
0

9 Ways to Garner Brand Attention Outside of Social Media

By YEC | brand marketing, Branding and Public Relations (PR), branding tips, marketing, Sales & Marketing, Social Media, Startupcollective, Todays Picks | No Comments
May 25
0

6 Google Statistics That Will Show You the Value of SEO

By YEC | marketing, Sales & Marketing, SEO, Startupcollective, Todays Picks | No Comments

You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you…

May 24
0

The Best Type of Video Content for Increased Conversion

By YEC | increasing conversion, marketing, Peter Boyd, Sales & Marketing, Startupcollective, Todays Picks, video content | No Comments

When it comes to making a name for yourself online, you have a number of important marketing tools in your arsenal. Of those tools, video is among the most powerful….

May 14
0

Cold Calling Techniques That Really Work

By YEC | cold calling, marketing, Sales & Marketing, Startupcollective, Todays Picks | No Comments

My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques…

May 11
0

7 Challenges With Native Advertising Strategies

By YEC | Advertising, Advertising Strategies, marketing, native advertising, Sales & Marketing, Startupcollective, Todays Picks | No Comments

Question: Name one challenge with native advertising and how to overcome it. Corey Northcutt Northcutt Inbound Marketing Medium Fit “The biggest mistake I see with native advertising is actually the…

May 08
0

10 Creative Ways to Use Facebook for Customer Acquisition

By YEC | customer acquisition, Customers, facebook use, Networking, Sales & Marketing, Startupcollective, Todays Picks, using facebook for customer acquisition | No Comments

Question: What is one creative way to use Facebook for customer acquisition? Jayna Cooke EVENTup Post Creative Content “Facebook is a platform where your clients want to engage with you….

May 08
0

The Power of Personal Branding: 5 Ways to Develop Your Online Persona

By YEC | Branding and Public Relations (PR), Obinna Ekezie, online persona, Personal Branding, Sales & Marketing, Startupcollective, Todays Picks | No Comments

There was a time when a company’s brand meant everything, and founders/employees were simply a byproduct of that brand. But with the explosion of social media over the past decade,…

May 07
0

Encouraging Your Customers to Be Your Brand Advocates

By YEC | brand advocates, Branding and Public Relations (PR), Customers, Jessica Gonzalez, Sales & Marketing, Startupcollective, Todays Picks | No Comments

Not long ago, I had a huge a-ha moment: one of those realizations that you know will impact your business for years to come. One morning, the host of a…

May 07
0

How to Attract, Connect and Convert More Prospects Into Customers

By YEC | marketing, Sales & Marketing, sales funnel, Startupcollective, Todays Picks, Win New Customers | No Comments

In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our…

May 04
0

11 Common Elevator Pitch Mistakes

By YEC | Customers, delivering elevator pitch, elevator pitch, elevator pitch mistakes, Sales, Sales & Marketing, Startupcollective, Todays Picks | No Comments

Question: What is one common mistake to avoid when delivering an elevator pitch? Kevin Xu Mebo International Starting With Your Name “Don’t say who you are or the name of…

May 01
0

How to Successfully A/B Test Your Social Video Marketing Strategy

By YEC | A/B testing, Facebook video, marketing, Sales & Marketing, Startupcollective, Todays Picks, video marketing | No Comments

If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more…

Apr 30
0

How to Make the Customer Happy, Even When They’re Not Always Right

By YEC | Brett Goldberg, Customer Service, Customers, happy customers, marketing, Sales & Marketing, Startupcollective, Todays Picks | No Comments

The cornerstone motto of customer service has forever been, “The customer is always right.” But those of you who have worked in the field know this is untrue: The customer is…

Apr 27
0

9 Social Media Faux Pas

By YEC | Advertising, Networking, Sales & Marketing, Social Media, social media strategy, Startupcollective, strategy, Todays Picks | No Comments

Question: What should a company NOT do when it comes to crafting a social media strategy? Jayna Cooke EVENTup Post Too Much “You want to make sure you’re posting enough…

Apr 26
0

Increasing Your Content’s Lifetime Value: 5 Keys

By YEC | marketing, marketing content, Sales & Marketing, Startupcollective, Todays Picks, Zac Johnson | No Comments

As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the importance of creating content that produces the highest impact on…

Apr 25
0

3 Branding Exercises Every Founder Should Do

By YEC | Branding and Public Relations (PR), founder advice, marketing, new founders, Sales & Marketing, Startupcollective, Suneera Madhani, Todays Picks, Uncategorized | No Comments

In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with…

Apr 24
0

How to Successfully Network While on the Road

By YEC | business networking, Marlene Jia, Networking, networking events, Sales & Marketing, Startupcollective, Todays Picks | No Comments

Any entrepreneur can share countless travel stories of lonely hotel dining and tasteless room service dinners. Combine that with red-eye flights, missed connections and rental car lines, and business trips…

Apr 20
0

6 Ways B2B Companies Can Use Social Media to Communicate With Potential Customers

By YEC | B2B, Customers, customers communication, Sales & Marketing, social media communication, Startupcollective, Todays Picks | No Comments

Question: What’s one way B2B companies can use social media to communicate with potential customers? Andrew Namminga Andesign Create Valuable Content “Most social networks allow you to tag other accounts….

Apr 17
0

The Importance of Willpower in Sales Execution

By YEC | Brandon Dempsey, Customers, marketing, Sales, Sales & Marketing, Startupcollective, Todays Picks | No Comments

Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his…

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Categories

Recent Posts

  • “Minions” record-breaking viral strategy, TikTok algo, reframing semiconductors & energy | E1500
  • VC School: What’s a venture scale business + Matt Duesterberg of OhmConnect | E1499
  • Digital surveillance risks post-Roe v. Wade ruling with Legal Voice’s Kim Clark + PE firm acquires Zendesk for $10.2B | E1494
  • How to co-invest with other firms (VC School) + Electric Sea Gliders: REGENT Co-Founder Billy Thalheimer | E1493
  • Praying For Exits on Markets, Crypto, Startup Valuations + Anisha Sunkerneni of Cyphr VC | E1492
  • Obi-Wan finale + Healthcare’s hidden money pit with Capital RX CEO AJ Loiacono | E1491
  • TikTok data security, the Chinese surveillance state, Amazon running out of warehouse workers | E1490
  • NFT NYC, Solend takeover, Why Non-Finance use cases are the key to Crypto, Magic Eden & more with Vinny Lingham | E1489
  • When to take a meeting (VC School) + Fungi Flour: Hyfé Foods Founder Michelle Ruiz (Climate) | E1488
  • Kraken CEO Jesse Powell responds to NYT hit piece and breaks down the state of crypto + Alexander Olesen CEO of Babylon Micro-Farms | E1487
  • Apple & Disney’s sports streaming strategy, Facebook’s plan to be TikTok, Obi-Wan, Star Trek | E1486
  • YouTube shorts vs. TikTok, Crypto contagion, Twitch ad changes, China found aliens? | E1485
  • Coinbase lays off ~18%, EU crypto regulation, $NFLX & $ROKU ad-tech talks, Hallow prayer app, Prey laptop security | E1484
  • How to value startups (VC School) + Creating Diamonds from Air with Aether’s Ryan Shearman (Climate) | E1482
  • Accelerating leadership – Chief Co-Founder & CEO Carolyn Childers on raising $100M Series B, building a women’s executive network and more | E1463

Recent Posts

  • “Minions” record-breaking viral strategy, TikTok algo, reframing semiconductors & energy | E1500 July 6, 2022
  • VC School: What’s a venture scale business + Matt Duesterberg of OhmConnect | E1499 July 3, 2022
  • Digital surveillance risks post-Roe v. Wade ruling with Legal Voice’s Kim Clark + PE firm acquires Zendesk for $10.2B | E1494 June 27, 2022

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  • HOME
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