Every once in a while, I find a consistent problem in businesses that surprises me — not just because it’s unexpected, but because it’s widespread. Companies — large, successful, forward-thinking…
What are your content marketing goals? If you want not only success but sustained success, this question should be visited and revisited often. Every business will have vastly different content marketing…
You already know that having a prominent online presence supported by an effective SEO strategy is indispensable. People are searching for your business, and you need to make sure they find you…
When it comes to making a name for yourself online, you have a number of important marketing tools in your arsenal. Of those tools, video is among the most powerful….
My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques…
Question: Name one challenge with native advertising and how to overcome it. Corey Northcutt Northcutt Inbound Marketing Medium Fit “The biggest mistake I see with native advertising is actually the…
Question: What is one creative way to use Facebook for customer acquisition? Jayna Cooke EVENTup Post Creative Content “Facebook is a platform where your clients want to engage with you….
There was a time when a company’s brand meant everything, and founders/employees were simply a byproduct of that brand. But with the explosion of social media over the past decade,…
Not long ago, I had a huge a-ha moment: one of those realizations that you know will impact your business for years to come. One morning, the host of a…
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our…
Question: What is one common mistake to avoid when delivering an elevator pitch? Kevin Xu Mebo International Starting With Your Name “Don’t say who you are or the name of…
If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more…
The cornerstone motto of customer service has forever been, “The customer is always right.” But those of you who have worked in the field know this is untrue: The customer is…
Question: What should a company NOT do when it comes to crafting a social media strategy? Jayna Cooke EVENTup Post Too Much “You want to make sure you’re posting enough…
As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the importance of creating content that produces the highest impact on…
In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with…
Any entrepreneur can share countless travel stories of lonely hotel dining and tasteless room service dinners. Combine that with red-eye flights, missed connections and rental car lines, and business trips…
Question: What’s one way B2B companies can use social media to communicate with potential customers? Andrew Namminga Andesign Create Valuable Content “Most social networks allow you to tag other accounts….
Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his…