Question: What is one creative way to use Facebook for customer acquisition? Jayna Cooke EVENTup Post Creative Content “Facebook is a platform where your clients want to engage with you….
Not long ago, I had a huge a-ha moment: one of those realizations that you know will impact your business for years to come. One morning, the host of a…
Question: What is one common mistake to avoid when delivering an elevator pitch? Kevin Xu Mebo International Starting With Your Name “Don’t say who you are or the name of…
The cornerstone motto of customer service has forever been, “The customer is always right.” But those of you who have worked in the field know this is untrue: The customer is…
Question: What’s one way B2B companies can use social media to communicate with potential customers? Andrew Namminga Andesign Create Valuable Content “Most social networks allow you to tag other accounts….
Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his…
As business owners, we are always thinking about more: How can we find more clients? How can we give our clients more than our competitors do? And of course, how…
SMS or text marketing has been around for a while now, but the field is always evolving. Since I founded my own SMS marketing company in 2010, I’ve seen many…
Question: What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? Alex Miller Upgraded Points Not Breaking the Checkout Process Into Bite-Sized Steps…
Question: What’s one method you use for getting high-quality customer feedback? Adam Steele Loganix Follow Up “Many, many more people are willing to give reviews than will actually bother to…
Question: What’s one thing that I’m doing wrong on my personal or company Facebook page? Matt Doyle Excel Builders Trying to Be Someone You’re Not “Everyone seems driven by the…
People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?”…
Do you ever feel like your brand is stuck in the same routine? Are you experiencing stagnant growth while your competitors are broadcasting their message across the world with viral…
Due to full plates, packed schedules and tight budgets, many startup founders believe they don’t have enough capacity to create a prelaunch public relations presence. They think it’s too early…