There was a time when a company’s brand meant everything, and founders/employees were simply a byproduct of that brand. But with the explosion of social media over the past decade,…
Not long ago, I had a huge a-ha moment: one of those realizations that you know will impact your business for years to come. One morning, the host of a…
In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with…
If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed…
Question: What’s the best way to secure ambassadors to promote my brand? Nicolas Gremion Free-eBooks.net Make It Easy “The easier something is to do, the more likely people will do…
I have been in the search engine optimization (SEO) game for over a decade now. Clients come to me with two chief objectives: to win at Google and crush their…
We’re all still learning about Instagram Stories and how to master the art of engaging our audience with them. That said, I have personally seen the impact of this tool and…
Not sure if you want to incorporate video into your social media strategy? Let me share some statistics to help you make a decision. Viewers retain 95% of a message…
Facebook recently announced changes to its news feed algorithm to prioritize posts from friends and family, especially those with high engagement. As a result, small businesses are worried about how they…
When I show business owners the back end of Facebook advertising, I feel as if I am a magician revealing the secrets behind my marketing tricks. But the truth is,…
Building a strong brand today can be difficult. With the help of technology, you can build a brand overnight, or you could wake up in the morning to find that…
According to the Mobile Marketing Association’s Mobile Native Advertising Report, mobile-native ads performed as much as 10 times better than mobile-display ads at a similar frequency. It’s easy to see why…
Do you ever feel like your brand is stuck in the same routine? Are you experiencing stagnant growth while your competitors are broadcasting their message across the world with viral…
Question: Social media is one of the most popular tools for brand-building today. What is your favorite unconventional branding tip or practice that doesn’t involve these platforms? Brennan White Cortex…
I am a big fan of Kat Cole. Leave aside that she is a female professional who is top of her game, her claim to fame as the Cinnabon legend…
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when…
Question: What is one tip for small business owners to grow an authentic audience? Alan Carniol Interview Success Formula Be Authentic With Your Community “Your audience is a community of extended…