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In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Jean Ginzburg, founder and CEO of Ginball Digital Marketing, explains how to build a customer profile, also known as a customer avatar. If you’re offering a product or service, there’s an ideal customer who wants to buy from you. Who is this customer? What is their name, age, marital status, etc.? To better understand your target market, start with demographic information and then go deeper into their challenges and pain points. You can survey your prospects and customers to learn more about their pain points and how your product or service can solve them.

“It’s important to make sure that whatever product or service you have is actually solving that problem for them.”

More about our expert: Jean Ginzburg is the founder and CEO of and Ginball Digital Marketing. Jean helps entrepreneurs and startups grow their businesses and acquire new customers using digital marketing with a scalable and predictable method.

Jean is also a best-selling author of the book “Win New Customers: How to Attract, Connect, and Convert More Prospects into Customers in 60 Days Using Digital Marketing.” The book is an Amazon bestseller.

Outside of entrepreneurship, Jean is an avid trail runner, cyclist and hiker. She has lived in Chicago and Denver and currently lives in Newport Beach, CA.

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