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In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Alexander Mendeluk, digital shaman and brand strategist at The Disruptive, explains why an engaged community is essential for growth. Community is built on shared values and beliefs, quality experiences and trust. There’s a difference between a following and a community, as a community is based on true engagement. The more value you put into your community, the revenue you’ll generate.

It was that core community of diehard individuals that has allowed us to maintain the company and its growth today.”

More about our expert: Alexander Mendeluk’s unconventional approach to business has led to the success of his former company SpiritHoods (a multi-million dollar lifestyle brand that gives back to endangered animals) and landed him on ABC’s Shark Tank.

With his new company The Disruptive, he focuses on helping heart-centered entrepreneurs create successful businesses and lives that help change the world.

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