Bringing a New Product to Market With Ade Adesanya

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In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Ade Adesanya, co-founder of Moving Analytics, discusses two tools he uses to think through new ideas and bring them to market. The first, Business Model Canvas, is a template that allows you to document different parts of your business to get a holistic view. The second involves using a customer discovery process by talking with your audience to validate whether an idea is good or not.

Business Model Canvas and my adapted customer discovery process are two powerful tools that ensure that you’re not building things that you think you like that customers may not want.”

More about our expert: Ade Adesanya is the co-founder of Moving Analytics, a digital health company that helps hospitals implement home-based post-acute care management programs for patients with cardiopulmonary disease. He has led the implementation of post-acute care programs at leading health systems including Mayo Clinic, NYU Langone and the VA. Prior to Moving Analytics, he helped researchers at the University of Southern California commercialize their research into startup companies.

Ade holds a Bachelor of Science in electrical engineering from the University of Houston and a master’s degree in engineering management from the University of Southern California.

To rejuvenate, Ade enjoys cooking, playing billiards, basketball and badminton. He is also an avid fan of jazz, gospel and R&B music. In his free time Ade promotes entrepreneurship and he manages a scholarship fund for African Students at the University of Houston.

Follow Ade on Twitter and LinkedIn.

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