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In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Amit Jesani, president of Tend Skin Store, outlines different advertising options on the Amazon platform, from product display ads to headline ads. Advertising on Amazon is worth investing in for any seller, even if it costs a little more than traditional advertising.

As an Amazon seller, you generally only have an option to do Amazon-sponsored listing, which is actually pretty critical for search rankings and conversions.”

More about our expert: Amit Jesani is an innovative technologist. Over the last fifteen years, he has been instrumental in the development of leading-edge database technologies, CRM and social media strategies. Amit has founded, invested in and advised a diverse set of companies in sectors ranging from beauty/fashion to IT solutions. He has built back-to-back, 7-figure companies in the past three years, including Tend Skin Store, Bollywood Skin Care, Shama’s Collection & Saathiva Creations. His Ocean’s Eleven team is the master of creating strategies for accelerated growth on, Google, Big Box Retail & Online Ecommerce Advertising. In his free time, Amit enjoys the beach and the sport of cricket.

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