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A client of mine began exploratory conversations with a marketing firm regarding the development of a new website.
After a few meetings and several wasted hours, it became apparent that this particular firm wasn’t the right one for the project. “Wasted” isn’t the right word because, as a result of these meetings, the client’s new website requirements became crystal clear.
They documented their requirements in an RFI (request for information) which was sent to several marketing firms for…