Industry :

Out-of-Home Advertising

What :

We’ve combined the world’s most powerful mapping and analytics software with 18-wheeler side-skirts to turn long-haul trucking fleets into a network of highly visible eye-level mobile billboards.

These rolling ads provide massive amounts of trackable, scalable and affordable brand coverage along millions of miles of interstate to influence customers moments before they make a decision on food, gas, lodging, C-store brands, travel/tourism, automotive-related products and more.

Our proprietary marketing technology enables marketing stakeholders to easily visualize and analyze actionable insights on over 25 campaign KPIs in real-time and, overlay same-store-sales to calculate ROI.

Launch :

August 15th, 2017

Current Situation :

Launching Pilot Programs

Recent Milestones :
  • Technology continues to prove out
  • Marketing dashboard complete
  • Conducting Pilot Programs with brands and agencies HQ’d in DFW
  • Joint Venture talks with strategic technology partner

A new OOH Advertising Channel and Tracking Technology

The Stack

StreetGreen’s technology combines Fleet ELD, GIS mapping, retail GPS and fresh population data to uncover high-traffic routes, and drive a fleet of highly visible mobile billboards down them. This data displays the number of impression’s, plus 15 other critical KPIs in a robust dashboard for CMOs.

The Media

The “President’s Climate Action Plan” requires all that all “18-wheelers” become 20% more fuel-efficient.  To comply, most fleets will install hard-polymer aerodynamic side skirts. There are 40,000,000+ trucks on the road in America.

Over 500,000 trucks already have side skirt panels installed, and we can map their routes to your retail locations – resulting in an extremely dynamic, attractive, effective OOH advertising channel with trackable impression data.

Trailerskirt Advertising provides more impressions, dwell-time and reach than traditional bulletins.