ABSTRACT & WHITE PAPER
WHAT IS REWARDS.COM?
A decentralized Loyalty Rewards Token Platform and Marketplace where shoppers earn RWRD Tokens that can be used worldwide. Any Rewards.com Member can transact with a partnered merchant and pay in store or online with the RWRD Token.
Rewards.com is scheduled to launch in the USA in early 2018 with over 1,000 of the world’s largest merchants including Jet.com, Groupon, Expedia, Nike, Fossil, Gap, Lacoste, Hilton, Walmart, Macy’s, Microsoft, Samsung, Emirates and more.
The e-commerce market size was $1.8 trillion in 2016, and predicted to grow to over $4.4 trillion worldwide by 2021.
PROBLEMS IN THE MARKET
Customers average 29 loyalty programs, with limited redemption options, resulting in over $100B in unused points and cash-back value. Having so many programs with little value leads to a fragmented market with 30% breakage in rewards that will never be used or redeemed. The average member never accumulates enough rewards to have a meaningful redemption. This does not help the rewards provider or promote loyalty to a brand.
Despite these challenges, the loyalty and rewards industry is growing at a rate of 20 – 23% annually, and 85% of global consumers belong to at least one consumer loyalty program Rewards.com is finding innovative solutions through its use of Blockchain technology and cryptocurrency.
Loyalty Rewards, Inc., through its platform Rewards.com presents a solution that has the potential to disrupt the traditional loyalty industry and return the power of loyalty and rewards to the people.
Rewards.com creates an ideal ecosystem where the true value of the currency is fully recognized by consumers and create a more transparent market value for its tokens based on consumer engagement and behavior in the large rewards ecosystem. Since the rewards token will be converted to cash for presentation and processing upon redemption, consumers redeeming tokens are not limited by point restrictions, blackout periods, and peak payment times.
Blockchain possesses the power to disrupt, revolutionize, and transform industries and consumer habits worldwide. One industry ripe for disruption is the Loyalty and Rewards industry.
The combination of the Rewards.com Marketplace and the Blockchain protocols provide the ultimate loyalty solutions. The Blockchain provides the ledger of transactions to be shared across the network of participants.
Smart contracts handle the management and distribution of tokens earned through the marketplace, automatically updating the ledger and providing a secure record of all transactions without the need for an intermediary or centralized database. Allowing the reward tokens to flow freely throughout the ecosystem has the potential to reveal the true value of the rewards earned by consumers and increase value to both merchants and consumers.
TRACTION (existing Rewards.com marketplace)
- 50,000 Members
- 10,000 Active Users
- 7,000 Coalition Partners
- $538k in POC revenue
- $8.9m in partner sales
- 100,000,000 products, services, restaurants, etc (SKUs)
- $0.00 CAC. Yes, zero.
- The above revenue is solely from natural and type-in traffic to the domain name. We can describe more on a call.
- 17 million auto-enrolled customer database for Beta launch
- 18 mo. runway
- Clean Cap Table
COMPETITORS (traditional, not token)
Plenti.com is an AMEX-only service that has limited qualifying purchases and limited redeeming options and does not aggregate and consolidate brand agnostic points like Rewards.com. As such, it is experiencing both vendor and customer service issues.
Ebates.com is a cash-back model. Although hugely successful they struggle with shopper engagement and retaining shoppers year-after-year. Churn is high and engagement is low.
RetailMeNot.com is an coupon aggregator that distributes over 500,000 coupons from over 50,000 stores in retail categories including accessories, automotive, baby products, beauty products, clothing, electronics, furniture, health, home & garden, jewelry, pets, photography, toys and travel.
Rewards.com is the first Loyalty Rewards Token Platform and Marketplace. Being brand agnostic means we have partnership potential with virtually any company in the world.
- We have IP
- We have an existing marketplace
- Signed strategic partnerships
- Mature and proven technology platform is live
- Seasoned executives from the loyalty and blockchain industries
From its existing business, Rewards.com can convert approximately 250,000 existing consumer account balances into the rewards token, and can market the new rewards token to a customer list of approximately 6,000,000 email addresses.
- Public Relations surrounding the token distribution
- Email marketing to the existing customer database.
- Digital marketing in the form of strong customer attribution, followed by content marketing, Adwords, Social media, influencer outreach, public relations,
- Digital retargeting will help drive and capture relevant traffic.
- SEO of more than 1mm SKUs, product pages, coupons and deals. Rewards.com organic traffic and SEO enables us to better attract new, qualified visitors through search. We are in front of shoppers at the right time, with the right content, within the right context.
- Our own Ad platform will be a focus for targeting new shoppers and increasing engagement from existing ones.
- Partnership cross-promos with our coalition partners who are will cross-promote Rewards.com
- Car Service – 100m members
- Hotel Chain – 80m members
- Loans – 30m members
- Retail– 20m members
- Bank – 20m members
- Services and Charities – 20m members
Rewards.com was spun out of a 15-year old loyalty database marketing company (DBG Loyalty located in Dallas) who is a leading innovator in loyalty and rewards marketing programs for Bank of America, Sony, Caesars Entertainment, General Motors, Nissan, Toronto Dominion Bank, American Airlines, American Express, Marriott and more, equating to over 30 million customers.
The startup includes the executive leadership from the parent company.
Todd Rowan, CEO
Todd is the technical founder and CEO. His vast experience encompasses over 20 years in the loyalty shopping Industry. He architected the loyalty programs, software platform and marketing plans for some of the worlds most recognized business’ including Bank of America, American Airlines, Netflix, Bose, and American Express.
Linda Butcher, Chief Business Development Officer
Linda has vast experience sales, marketing, and partnership development in many different industries including Pharmaceuticals, Art, Consumer Goods, and Software. She has developed significant partnerships in multiple industries with Monster.com, Groupon, Uber, Sanofi Aventis, Tenet and Air Miles totaling more than $200 million in revenue. One of her biggest accomplishments was starting a healthcare program that added $35 million to her company’s bottom line through direct consumer marketing, social media, local community awareness, print ads, TV commercials, Billboards, and sponsorships.