Matthew Barnes, Co-founder

A 20-year corporate strategist and digital marketer specializing in M&A, Operations, Product Development, Loyalty/CRM programs and ROI analysis.

Helping fortune 50 companies and individual startups develop and execute strategies to maximize industry exposure while focusing on increasing profits using data analysis to create real world solutions.

Specializing in Game Theory based on “actual” historical data to maximize relative learnings to take advantage of opportunities and minimize risk for companies in their respective industries. Matt’s experience covers industries ranging from Travel & Leasers, Technology, Finance, Retail, Pharmaceutical and Marketing & Advertising.

 

Career Highlights

American Airlines Advantage Program eSummary

Developed and launched marketing strategies at American Airlines that grew the AAdvantage Program’s web-based email membership from 30,000 to over 3 million in only 18 months, successfully converting the majority of existing paper-based members to new digital format and reached a large, previously untapped electronic audience. A strategy that saved American Airlines over $17 million a year in direct cost and turned the cost center into a revenue center based on advertising sales that generated millions of dollars annually.

 

Pfizer Sales CRM Operations Strategy

Developed national business plan for glaucoma product to achieve $613 million revenue target. Included developing traditional/non-traditional marketing strategies to help support specific sales strategies and developed tactical plans to implement the business objectives at a local level. Rolled out the plan at the national sales meeting to 150 plus sales force, marketing, finance, medical and research and development individuals, focusing on communication opportunities to help priorities local opportunities.

International Corporate Stand Up

Lead P&L, go-to-market strategy for digital product portfolio and geographic expansion at a technology company providing leading edge marketing services, reservation, financial and distribution solutions for the hospitality industry. Member of the M&A team, working with the CEO, COO and SVP of Product Development and Strategy on the 5-year strategic plan following company’s return to private status. While opening a whole owned subsidiary in China.

International Product Development

Led development for successful launch of oneworldbiz2biz.com, a conglomeration of 8 international airlines. Partnering to create a global event-planning site providing a single interface to receive bids for travel to global events. Coordinated all airlines and international vendors from multiple continents to create and launch the successful product globally.

 

The Beaird Agency

New Media Product Development

Built the Digital Media arm of a traditional advertising agency and in 2 years was generating 20% of the agency revenues.

 

Skills & Specialties

Operational Management

  • Venture Funding
  • Start-up Acceleration
  • Business Modeling
  • Business Plan Development
  • Contract and Deal negotiation
  • Financial control & P&L Analysis
  • Digital Marketing Budget dev.
  • Digital Channel Partner dev.
  • Team Development and Mentoring
  • Problem Solving
  • Decision Making

Research, Planning and Strategy

  • Market Research
  • Strategic & Tactical planning
  • Integrated Digital Marketing Plans
  • Big Data Analysis
  • Application UX & UI
  • Audience Development
  • Emerging Markets
  • Emerging Channels
  • Emerging Technologies
  • Product development

Tactical Implementation and Management

  • Search Engine Marketing
  • Search Engine Optimization
  • Digital Display Media Buying
  • Search/Site/Social/CRM Retargeting
  • Mobile Marketing
  • Digital Content Development
  • Digital Content Marketing
  • Digital Promotions
  • Digital Public Relations
  • eMail Marketing
  • CRM Marketing
  • PPC / Adwords Marketing
  • eCommerce Optimization
  • Conversion Optimization
  • Gamification
  • Customer Loyalty
  • Influencer Outreach

 

Contact Matt

www.linkedin.com/in/MatthewLBarnes

eMail

Matt/@/DallasStartups.com