In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with…
Startups, especially those that are bootstrapping, tend to focus more on building product/services than they do on marketing them. But when you’re trying to build up brand recognition and a…
Question: What is one best practice for hosting a glitch-free web conference or webinar virtually? Drew Hendricks Buttercup Prepare for the Worst “While you may not know there will be…
Any entrepreneur can share countless travel stories of lonely hotel dining and tasteless room service dinners. Combine that with red-eye flights, missed connections and rental car lines, and business trips…
On a podcast, I recently heard serial entrepreneur Jason Wilks refer to how his experience playing golf helped him run the businesses he founded. I have always been a sports…
Question: What’s one way B2B companies can use social media to communicate with potential customers? Andrew Namminga Andesign Create Valuable Content “Most social networks allow you to tag other accounts….
Question: What framework can I use to make meetings slated for problem-solving more effective? Christopher Kelly Convene Use the Business Model Canvas “The Business Model Canvas is a process that…
We at Rented.com recently learned about Founders for Change and the great work they’re doing to shed more light on issues surrounding diversity and inclusion. We too feel these are…
One of the hardest tasks of a business owner is hiring the right people. Top performers must have the right work ethic to fulfill expectations, but also be a good…
Are you making business harder than it has to be? In our quest for growth, we often find ourselves overlooking simplicity. Now, I’m not suggesting that you take a shortcut down…
You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people…
Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his…
Even though I’m surrounded by entrepreneurs, including those in my family, there is still always talk about starting a family and having kids. My female colleagues are determined to run…
Question: What is one interview question (or question format) you always use to distinguish A players from B and C players and why? Brittany Hodak ZinePak What’s the Last Thing…
Question: As a startup how can I hire top talent on a small budget? Stanley Meytin True Film Production Hire Stay-at-Home Parents “There are many qualified and eager people looking…
Want to streamline success as a startup? Networking is the ultimate route, and the reasons are endless. You’ll meet investors. You’ll meet leaders in your industry who can help spread…