Drew Johnson is co-CEO and founder of App Partner, a Brooklyn-based mobile agency working with disruptive startups like goTenna and global powerhouses like Nike. Follow him @johns164. Recently, YEC spoke with Drew about…
Churn is the enemy of every business. It’s much cheaper to keep customers than it is to find new ones. Marketing is expensive, so the best way to ensure you’re…
Creativity: Is it something innate? Something that can be learned? As a marketer, creativity is needed as much as the air we breathe. But how do you teach creativity? How…
When candidates are sending out resumes, writing cover letters and meeting for interviews they are often lying from the get-go, but not for the reasons you might think. Bad managers…
As CEO of Ignite Visibility and marketing professor at the University California San Diego, I have worked on over 400 marketing campaigns and increased client revenue by millions of dollars….
Question: What is one resource or tip for finding suppliers for furniture, stationery, retail items, etc. that you need to run your business? G. Krista Morgan P2Binvestor Be Resourceful “We…
Why is app development so expensive? I get this question a lot, and it often comes from a shell-shocked CEO or CIO who discovers his five-figure-budget project ends up being…
In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find…
Question: When hiring for a marketing role, what newer skills or competencies are now critical? Diana Goodwin AquaMobile The Ability and Desire to Learn “Marketing, in particular digital marketing, is…
Question: Is there a difference in how you should pitch investors from East Coast to West Coast (or Silocon Alley vs. Silicon Valley)? Please be specific as to what might…
Alejandro Rioja is CEO of Flux Ventures. Follow him @riojaalejandro or @fluxchargers. Who is your hero? (In business, life, or both.) I have many heroes who I hope to meet one day. Anyone…
In the past month, YEC members have been working hard putting together successful partnerships, running their companies and meeting new goals. Below are just a few featured accomplishments of four…
Last Wednesday, September 6, YEC members met to enjoy dinner and great conversation at Sonsie in Boston. Powered by William Hill Estate Winery, guests were treated to a crash course in…
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content…
It takes more than a cool idea to make it in today’s startup world. For every success story, there are dozens of failed attempts. But there are ways to avoid…
While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for…
You’ve heard it all before: “Millennials are different than the current workforce.” “No, they’re the same.” “Millennials are the scourge of the workforce.” “They’re just its newest members.” “Millennials are saving work as…