What makes a successful entrepreneur? Think about all of the successful people you know. Think about all the successful business owners you’ve heard of and read about. It may not…
The cornerstone motto of customer service has forever been, “The customer is always right.” But those of you who have worked in the field know this is untrue: The customer is…
Healthcare is hard — but many startups are now successfully navigating the healthcare space with us. In this article, I explore how to approach the beast that is the healthcare…
Question: In your opinion, what makes a startup or small business truly “innovative” and why? Murray Newlands ChattyPeople It Achieves the Impossible “When other startups or small businesses think they’ve…
Question: What should a company NOT do when it comes to crafting a social media strategy? Jayna Cooke EVENTup Post Too Much “You want to make sure you’re posting enough…
Saurabh has 14+ years of experience in industries including technology, M&A and VC. He currently heads Alacrity India Fund, a SaaS focused fund. Follow him @lahoti Who is your hero? (In business,…
As someone who has been in the marketing industry for twenty years and a blogger since 2007, I know the importance of creating content that produces the highest impact on…
In the past century, brands were largely defined by their trademarks: their logos, mascots and color schemes. The market was consumed by huge, monolithic companies whose logos were synonymous with…
Startups, especially those that are bootstrapping, tend to focus more on building product/services than they do on marketing them. But when you’re trying to build up brand recognition and a…
Question: What is one best practice for hosting a glitch-free web conference or webinar virtually? Drew Hendricks Buttercup Prepare for the Worst “While you may not know there will be…
Any entrepreneur can share countless travel stories of lonely hotel dining and tasteless room service dinners. Combine that with red-eye flights, missed connections and rental car lines, and business trips…
On a podcast, I recently heard serial entrepreneur Jason Wilks refer to how his experience playing golf helped him run the businesses he founded. I have always been a sports…
If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed…
Question: What’s one way B2B companies can use social media to communicate with potential customers? Andrew Namminga Andesign Create Valuable Content “Most social networks allow you to tag other accounts….
Question: What framework can I use to make meetings slated for problem-solving more effective? Christopher Kelly Convene Use the Business Model Canvas “The Business Model Canvas is a process that…
We at Rented.com recently learned about Founders for Change and the great work they’re doing to shed more light on issues surrounding diversity and inclusion. We too feel these are…
One of the hardest tasks of a business owner is hiring the right people. Top performers must have the right work ethic to fulfill expectations, but also be a good…