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Question: How can I make my company blog’s content more engaging and shareable?

Use Video Content

“Video is the next big thing. With the invention of SnapChat and Instagram, users are expecting more visuals and less text. Use videos or photography to present the content you want. Make sure it’s fun and engaging for your audience.”

Make It Easy to Share and Interact With

“Make the great content you’re producing easy for the readers to share and interact with. For example, make images or stats shareable or embeddable. If your content includes key statements, facts or stats, feature these in the styling and allow readers to tweet the specific points. Encourage readers to comment on the posts or tweet via hashtags. Ask for interaction and make it easy.”

Use Infographics

“Infographics are an excellent way to give your viewers valuable content in an easy-to-digest format. If you have a good design and content team, they can make insanely useful and shareable images. We’ve seen success with infographics on our own blog, with our most recent one getting up to 135 views a day. Also, they’re fun to share on our own social media profiles and resonate with our followers.”

Do Your Longtail Keyword Research

“Every company has a specific set of knowledge and expertise they can offer. The key is doing keyword research and identifying the underserved, longtail search terms that customers are searching for but are coming up empty in terms of useful, relevant content. If your company can identify what you’re good at and identify what customers are searching for, your content will be much more engaging.”

Focus on Data-Driven Posts

“Of the thousands of posts on our blog, the content that gets the most organic and earned traffic are the posts where we use data to inform our readers on trends in the lead generation and customer acquisition industries. Identify any unique data set you have, and then write a simple analysis that offers a unique or contrarian perspective. “

Use Different Formats

“Infographics, studies and video mix up the posts that readers see. These visual changes to regular posts add interest for the reader and get them to look at the information differently. Plus, different audience members respond better to different formats, so you may win some new readers by changing the format.”

Engage in a Meaningful Way

“We at Trucker Path saw very low engagement with our Facebook posts, and since community is key for our crowdsourcing app, that was a problem to be solved immediately. After several unsuccessful attempts, we got a post that blew up. We asked our users (“truckers”) for views from their driving seat — and that format is still the most  effective. Get feedback from your users and listen to them.”

Write for People

“So many times companies write content to write content. This is a big mistake that a lot of companies make. Write highly engaging content that truly helps users. Write content that causes users to have to come back and reference it several times. Write content you’d want to read in entirety. Work hard on your title or headline. If it doesn’t engage, people will never read it.”

Cover a Range of Topics

“Provide content that covers a range of topics, and don’t just publish self-promoting content. Share posts that will help people in your industry. At EVENTup, for example, we post party tips as well as how to increase conversions on your listing. You just have to mix it up and keep your clients coming back. “

Write Longer, Expert-Level Posts

“Google prefers content over 1,500 words, but it can be hard to write more than a few longer blogs a month. Therefore, focus on writing just a handful of extremely well-researched topics; add (and correctly tag) photos or screenshots. Make your mission to create incredible quality for the readers. If you can quote and tag other businesses, great. If you have the resources, boost posts on FB, too.”

Provide Detailed Solutions

“Many times blogs are filled with information that isn’t backed by facts. Identify a problem and walk your readers through a proven solution. Make sure you relate to their issue and show them a solution detail by detail. This process will help increase your engagement, and we all know strong and relevant content gets more shares.”

Study the Blog Leaders in Your Niche

“Not everything is that bloggable, but if someone in your niche is locking down that engagement, then study what they’re doing and why it works. In particular, you’re going to want to focus on the types of content that catches on (written, video, infographics, etc.), and apply the same principles until you can bring a unique approach.”

Share Proprietary Information

“Share information that only your company has access to and create visual charts based on that data. You can aggregate data to show industry trends. Another idea is to answer questions that are specifically suggested by Google search. Combine these two ideas and you have a winning article.”